Infinite I/O

Infinio partner program: making VARs storage performance superheroes

Posted by Alan Brandon on Feb 2, 2015 11:35:00 AM

If you’re a VAR or consultant working with enterprise data centers, you probably hear stories from your customers nearly every day about their storage performance challenges.

As you deploy server virtualization, storage, virtual desktop infrastructure (VDI) or data protection solutions, your customers are telling you tales of demanding application I/O requirements and growing data volumes that strain storage capacity and slow performance. IT teams want you to help them optimize the storage performance of their virtualized data centers. Today, we announced a program that will answer that need.

 The new Infinio Channel Partner Program meets two primary goals:

  1. To bring innovative content-based storage acceleration to more midmarket and enterprise companies, to solve their storage performance problems, and to create more flexible businesses; and
  2. To empower the channel to play a significant role in the evolution of the storage industry.

Our multi-tiered program is based on true partnership; we’ll work directly with you to qualify opportunities, present the Infinio Accelerator solution to prospects, and help close sales. This co-selling strategy will shorten sales cycles, and the program’s joint marketing activities and in-depth technical training will help position you as a thought leader in a disruptive, growing market.

That market has grown out of a long history of IT weighing storage performance against capacity as teams look for the most cost-effective ways to grow their data centers. Too often, storage systems have bundled capacity and performance, even in new technologies like hyper-converged systems and all-flash arrays. Infinio took a different approach, with our software-only Accelerator solution. We separate the delivery of IOPS from capacity with a dedicated performance layer, and the result frees virtualization admins from the trap of pricey hardware upgrades.

Our partners appreciate going to market with Infinio because we make it simple for end users to evaluate the software. Accelerator runs on RAM, so there are no prerequisite flash devices or SSDs necessary. Installation takes less than 30 minutes, and prospects can start seeing results right away. This quick evaluation can often shorten sales cycles immensely, removing the barriers to selling that come with alternative solutions.

Here’s what one of our partners had to say about the new program and the opportunity to solve his customers’ storage performance problems:

“Infinio Accelerator extends our value to customers by helping them meet deadlines on time-sensitive processes by improving storage performance where it matters the most.” – Tomasz Kochanowicz, cloud architect of Rhino Technical Services

Are you interested in learning more about the Infinio Channel Partner Program? Come talk with us in booth #721 at VMware Partner Exchange (PEX) in San Francisco this week, or visit